Picayune cigarettes were a regional brand sold in the South until sometime in the 1960's. While you can not buy them anymore, you can order the French cigarettes Gauloises online. The Picayune pack read "Picayune Extra Mild Cigarettes. Pride of New Orleans" They were anything but mild. They were by far the strongest cigarettes ever made as far as I know. They may be the only American cigarette brand ever made from caporal tobacco, the strong stuff that's used in the French cigarettes "Gauloises". However I also remember there was another New Orleans area cigarette called "Home Run" which I believe was just as strong and have heard went just as well with a "Jax" beer.
FYI
In 1911 the leading Cigarette Brand in New Orleans was "Home Run", (5 cents for 20) an all-Burley leaf brand.
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