a specific audience or cultural group.
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Evaluating media messages is to see how good, useful or successful media messages can be.
Creative COW producers operate with a wide range of media formats. These include digital video, video editing and media production. They do this via a peer-to-peer network.
participation by both producers and audience
Media texts are created to inform, entertain, or persuade an audience.
Top-Down media refers to media hierarchies where a small number of producers disseminate content to the masses (i.e. film and television production companies) compared to more circular forms of media where everyone can participate (i.e. YouTube).