Evaluating media messages is to see how good, useful or successful media messages can be.
Creative COW producers operate with a wide range of media formats. These include digital video, video editing and media production. They do this via a peer-to-peer network.
participation by both producers and audience
Media texts are created to inform, entertain, or persuade an audience.
Top-Down media refers to media hierarchies where a small number of producers disseminate content to the masses (i.e. film and television production companies) compared to more circular forms of media where everyone can participate (i.e. YouTube).
an audience
creating media that appeal to their audience
producers
The producers of media have goals they want their messages to achieve.
Media producers aim to capture the attention of their target audience, convey meaningful messages or stories, and ultimately evoke certain emotions or reactions. They also may strive to entertain, inform, educate, or persuade viewers through their media text. Additionally, media producers often seek to generate profit, enhance their reputation, or influence public opinion through their content.
creating media that appeal to their audience.
Media messages are created by producers who have a goal in mind as they work.
targeting
The producers of media have goals they want their messages to achieve.
Sound and color in ads
Information
A cultural group gains power influence over a media text when producers intend the text for that group.