Oh, what a delightful question! The first company to use Santa Claus in advertising was Coca-Cola in the 1930s. They created a jolly, red-suited Santa that we all know and love today. It's amazing how art and creativity can bring joy to so many people around the world.
Coca-Cola was one of the first known companies to use the iconic Santa Claus in their beverages' winter promotions.
Coca Cola. They were also the first people to make santa wear red. He used to wear Green
The Coca-Cola Company began its Christmas advertising in the 1920s Above is incorrect: according to Coca-cola they begin using Santa in 1931 But Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. I am not sure who was the first company.
cokeacola
Coca-Cola famously used Santa Claus in advertisements during the Christmas season. Coke was not, however, the first soft drink company to utilize Santa in ads. White Rock Beverages used Santa Claus in advertisements several years before Coke did.
White Rock Beverages
Your question is a bit vauge, since no company has ever "had" Santa, but assuming that you're asking about his appearances in early advertising: Coca-Cola was one of the first known beverage companies to use the iconic Santa Claus in their winter promotions.
White Rock Ginger Ale
USA
tesco was the first British company to use loyalty cards
Santa Fe Brewing Company was created in 1988.
Santa Cruz Guitar Company was created in 1976.