Coca-Cola (The carbonated, highly-sugared drink company) started a campaign (my term, not theirs) depicting Santa with a red suit (it had been depicted previously as green!) drinking Coke, and marketed this jolly red-suited man with a bottle of Coke in hand, in magazines.
Magazines, in that time, being much more widely read than they are now, of course.
green
1931
Same has every other country
Guido Claus was born in 1931, in Belgium.
Claus Roxin was born on 1931-05-15.
in 1931 The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, The Coca-Cola Company commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus -- showing Santa himself, not a man dressed as Santa, as Mizen's work had portrayed him.
Claus Wilcke was born on August 12, 1931, in Bremen, Germany.
No, Santa’s image in the American imagination goes back way further than Coca-Cola’s iconic Christmas ads.Santa Claus came over to the United States with Dutch immigrants in the late 1700s. Although his image was constantly evolving, there are definitely instances of Santa depicted as a rotund, red-coat-wearing man with a long white beard that far predate Coke’s use of that image. The cola company started using Santa in its ads in the 1920s, and its most iconic representation comes from Haddon Sundblom’s hand-painted illustrations, which he did every Christmas season from 1931 to 1964.This version of Santa was based heavily on Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" (also known as "'Twas the Night Before Christmas"). Although Moore probably cribbed from other sources, his poem is thought to be mainly responsible for our modern idea of Santa as a jolly old elf.Much credit also goes to political cartoonist Thomas Nast—he depicted Santa Claus in a variety of ways in the late 19th century and served as a major inspiration for Sundblom’s paintings.So, no, it’s not accurate to say Coca-Cola “invented” our modern idea of Santa Claus, but it did help popularize that image.
The Coca-Cola Company began its Christmas advertising in the 1920s Above is incorrect: according to Coca-cola they begin using Santa in 1931 But Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. I am not sure who was the first company.
A polar bear represents Cold!, The "Cold" Word has been Used for the last Century for Marketing Coca-Cola to the southern states where Coca-cola Headquarters is Located (Georgia)
CD Santa Fé was created in 1931.
Santa Barbara - 1984 1-1931 was released on: USA: 25 March 1992