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Coca-Cola (The carbonated, highly-sugared drink company) started a campaign (my term, not theirs) depicting Santa with a red suit (it had been depicted previously as green!) drinking Coke, and marketed this jolly red-suited man with a bottle of Coke in hand, in magazines.

Magazines, in that time, being much more widely read than they are now, of course.

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Q: What popularised the image of santa claus in 1931?
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