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What legislation do the shops need to be mindful of when using loyalty cards and why?
Some large shops such as supermarkets run loyalty card schemes.
When a customer applies for a loyalty card, they have to fill in an application form which asks for personal details such as name, home address, email and so on.
In return, they are issued with a Loyalty card that resembles a credit card in size and appearance. The loyalty card only contains their customer membership number.
The card is swiped when the customer buys something and they are rewarded' with a discount, typically 1p for every £1 spent.
This would only seem to benefit the customer as the entire scheme is free of charge. However, supermarkets also benefit in other ways.
- Increase the amount customers spend as they are keen to get their loyalty points
- Build up a profile of their typical customer e.g. age, gender, average spend etc.
- Track customer spending habits
- Offer special promotions in partnership with other companies e.g. hotel discounts
- Measure the results of special offer campaigns
- So the loyalty card allows the supermarket to build up a very accurate picture their customers.
What else can I help you with?
Which shops have loyalty cards?
SuperdrugTescoSubwayBootsYogMillie's cookies
How are loyalty cards used in shops?
Loyalty cards are used to serve loyalty card program in which customers are given discounts, offers, deals, points on shopping merchandise and coupons.So, customer can use the loyalty cards to purchase new products on discount, get something for free or redeem his coupon.Loyalty cards help both the party simultaneously i.e. due to Loyalty Cards retailer is able to track customers buying habit and customers data. And the customers are getting discounts. So, it's a win-win situation for both.
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Card shops...
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Specific shops sell Trading Cards.
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Ingles does.
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Clubcard Loyalty scheme
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at shops or markets
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In shops. Or eBay.
