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What is the relationship between consumer psychology and marketing communication?
Wiki User
∙ 11y ago
Consumer psychology studies how our perceptions, thoughts, feelings, and beliefs influence how we relate to and buy goods and services. It is the study of why we buy certain products and not others, and the process of what we go through to use, select, secure, and dispose of these products or services. It delves into the reasons of how we satisfy our needs and the impact these processes have on society and the consumer.
Marketing communications are messages and other media that is used to communicate with a market. It is considered the promotion part of marketing which consisting of pricing, products, promoting, and placing.
Marketing communications is what drives us to buy, whereas consumer psychology studies how or why we buy.
Wiki User
∙ 11y ago
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What is 4cs in marketing rule?
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What has the author Mary Bridget Killeen written?
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What has the author Colm Fox written?
G. R. Foxall has written: 'Consumer behaviour' -- subject(s): Motivation research (Marketing), Consumer behavior, Attitudes, Consumers 'Consumer choice' -- subject(s): Motivation research (Marketing), Attitudes, Consumers, Consumer behavior 'Interpreting consumer choice' -- subject(s): Consumer behavior, Attitudes, Consumers' preferences, Consumers 'Consumer psychology in behavioural perspective' -- subject(s): Consumer behavior 'Strategic marketing management' -- subject(s): Marketing, Management 'Corporate innovation' -- subject(s): Product management, Management, New products 'Consumer psychology for marketing' -- subject(s): Consumer behavior, Marketing, Psychological aspects, Psychological aspects of Marketing 'Consumerism' -- subject(s): Bibliography, Consumer protection, Consumers 'Consumer Behaviour Analysis'
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Marketing communication plays a major role in influencing consumer purchases in new product categories.The informative role of marketing communication is likely to have a much larger effect with uninformed consumers than with consumers who are better informed.Communications include internal which reinforces company workforce ethics and objectives.
