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The BCG matrix (Boston Consulting Group)

(upper left corner)Stars: rapid growth and expansion

(lower left corner)Cash Cows: milk to finance question marks and stars

(upper right corner)Question marks: new ventures. Risky - a few become stars, others are divested

(lower right corner)Dogs: no investment. Keep if some profit. Consider divestment.

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Q: What is the name of the matrix that consists of four quadrants star question marks cash cows and dogs?
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