Vendor rating is relative to the industry/other peer companies in the respective sector. Supplier appraisal is specific to one company in relation with its earlier performance.
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Sovereign rating of India is BBB, You cannot have ratings above your sovereign rating in any country So the highest rating for any securities in India that we can have is BBB.
The cost of reaching one percent of the target population. CPP is calculated by dividing the cost of the schedule by the gross rating points. National and regional advertising buyers frequently use this cost efficiency measure, since it can be applied across all media.The cost per rating point is used to estimate the cost for TV advertising on several shows.Cost per rating point = Commercial time costPercentage of audience.
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Changing of rating, in and of itself, will not affect the yield, but more generally, a more negative market view will see the yield rise and the price fall.
It would depend on how big the shop is what type of thing s it sells and the rating of it. The size because the larger it is, the more things will fit in it. The things it sells because the more interesting the more people will buy. And the rating because if you don't have a good rating you won't get many customers.