Audience is the group of people or organization I am writing to. They are my listeners.
Purpose is the reason I am writing something. What is my goal? What do I want to achieve?
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what is the difference between audience and spectator
Subject occasion audience purpose (style)
The way that you use language appropriate to the audience is to know your audience. Once you know who your audience is, you would adjust your vocabulary and speech to suit the audience. For example, you would adjust differently for a group of kindergarten students and a group of doctors. The purpose of communication is make yourself understood.
Purpose, Audience, Tone & Content
So that you can direct your argument in a relevant matter pertaining to the audience and issue at hand.