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Good Question. I have only one answer.
So that one can study Business Administration at the undergraduate level.
MBA is not just an extension of BBA. As you said, any graduate can enroll for the Master of Business Administration programme offered by most Indian universities. But what if I wanted to study Business Administration at the undergraduate level and had no plans of studying further for an MBA degree? You have to admit, although the BBA degree may not be advanced as the MBA degree, someone who wasn't interested in say Commerce, Arts, or Computer Applications(as you pointed out in your example) would have to study a subject he/she wasn't interested in for three whole years before he/she could learn the subject of his/her choice, in this case being Business Administration, if BBA was not available. If I wanted to study Business Administration, and BBA was not available, I would have to study something that I wasn't interested in, just to get to the point where I could start learning the subject of my choice, basically wasting three years of my life on some subject I had no plans to specialising in. Would you call that fair? Not all BBA graduates go on to study MBA. Some enter the workforce right after their graduation, armed with a BBA degree and a sound knowledge of Business Administration.
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