The Aperture concept is an integral part of the strategy development process called The ROI (Relevance, Originality & Impact), being practiced in advanced versions by DDB Needham Group.
Essentially, it focuses on: "Who, Where, At What Time & under which circumstances" is most likely to respond to a brand's promise.
Its a loaded question and needs to be resolved along with the other segments of the strategy development like the 1. Purpose. 2. Promise. The target etc. Each needs to endorse the others..before the strtagey can be completed.. as it were the answers were in the air.
Hope, useful.
Dinesh Sibal
dinsib@hotmail.com
Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.
Concept testing is important so that advertising dollars and creation money is not wasted. If a concept fails in testing, the company will take another direction.
Charles M. Bresnehen has written: 'The cooperative advertising concept and use' -- subject(s): Cooperative advertising
An aperture membrane is a section of enzine forming the base of an aperture.
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
The key concept is the main focus of an advertising campaign. It involves what the company is currently focusing on to try and attract the attention of their customer.
The first step in advertising is to choose a concept and a target audience. The concepts are then developed and platforms are devised to reach the target group.
"Aperture" means "opening".
"Aperture" is a synonym for a break or a crack. "Aperture" is used in many modern day phrases such as camera aperture and of course, "Aperture Science" from the game Portal.
Next Concept Private Lmd is a marketing and advertising service provider in Singapore. They have been in business since 2008
The aperture of my camera lens will not open!
Aperture Foundation was created in 1952.