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The Aperture concept is an integral part of the strategy development process called The ROI (Relevance, Originality & Impact), being practiced in advanced versions by DDB Needham Group.
Essentially, it focuses on: "Who, Where, At What Time & under which circumstances" is most likely to respond to a brand's promise.
Its a loaded question and needs to be resolved along with the other segments of the strategy development like the 1. Purpose. 2. Promise. The target etc. Each needs to endorse the others..before the strtagey can be completed.. as it were the answers were in the air.
Hope, useful.
Dinesh Sibal
dinsib@hotmail.com
What else can I help you with?
What continuity schedule is designed to intensify advertising before an open aperture and then to reduce advertising to much lower levels until the aperture opens again and has peaks and valleys also?
The continuity schedule you're referring to is known as a "pulsing" advertising strategy. This approach involves intensifying advertising efforts leading up to a specific event or "open aperture" to maximize visibility and engagement, followed by a reduction in advertising spend during less critical periods. The resulting pattern creates peaks and valleys in advertising activity, aligning promotional efforts with consumer demand cycles. This strategy effectively balances brand presence with budget management throughout the year.
How would you describe institutional advertising?
Institutional advertising takes a broad approach to advertising, concentrating on the benefits, concept, idea, or philosophy of a particular industry.
Why is concept testing important?
Concept testing is important so that advertising dollars and creation money is not wasted. If a concept fails in testing, the company will take another direction.
What has the author Charles M Bresnehen written?
Charles M. Bresnehen has written: 'The cooperative advertising concept and use' -- subject(s): Cooperative advertising
What is an aperture membrane?
An aperture membrane is a section of enzine forming the base of an aperture.
What does the concept of promotion mix refer to?
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
What does key concept mean?
The key concept is the main focus of an advertising campaign. It involves what the company is currently focusing on to try and attract the attention of their customer.
What are the main steps Copy development in advertising?
The first step in advertising is to choose a concept and a target audience. The concepts are then developed and platforms are devised to reach the target group.
What is an aperture on a shell?
"Aperture" means "opening".
What is 'apature' a synonym for?
"Aperture" is a synonym for a break or a crack. "Aperture" is used in many modern day phrases such as camera aperture and of course, "Aperture Science" from the game Portal.
How do you use aperture in a sentence?
The aperture of my camera lens will not open!
When was Aperture Foundation created?
Aperture Foundation was created in 1952.
