Assuming that a low pricetag is more important than aesthetics, an online wholesale outlet is probably your best bet. However, your local area may have a flooring company that "will not be undersold," so you may be able to get better quality flooring at a good price by showing your local dealer what you find at the wholesaler.
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A good price for cheap vinyl flooring varies depending on the area. I would suggest calling around and getting pricing in the areas local to you to compare.
Lowes and Home Depot have an excellent selection of vinyl flooring for a reasonable price. You could also check out discount stores like Big Lots for discontinued colors and patterns.