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In marketing, the formal product is the actual product - what you actually receive. Compare this to the core product, which is the benefit/utility derived by the consumer. A watch can be used as an example. The formal product could be whether the watch is leather or metal, battery-operated, etc. The core product would be the more abstract reasoning as to selecting a watch: status appeal, knowledge of time, style/fashion, gifting, etc.

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Richardson Mensah

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1mo ago

A formal product refers to a product that has been designed, produced, and distributed according to established standards and regulations, typically in a systematic and structured manner. This helps ensure quality, consistency, and reliability in the product's performance and functionality.

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