Value-added describes what happens when you take a basic product and increase the value of that product (and usually also the price) by adding extras in the manufacturing process, or by tacking on extra products and/or services. So you could pick a raw coffee bean and add value by roasting it and again add value by grinding it, or simply packaging it ready to grind. You could coat some of the roasted beans in chocolate and sell them as confectionery. Or, you might sell a computer, and add value by forming a package deal which includes other pieces of equipment. Still further value might be added by including home visits by technicians, or extended warranties, and so on.
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