It is an emerging social network site, specializing in fashion and shopping. Users create their free profiles, find people they already know or get to know somebody else based on similar shopping interests, and add them as friends. ShoppyBag is targeted primarily at window-shopping teenagers, but it has functionality for actual purchases. ShoppyBag's model is recreation of "shopping mall outing" experience on the web.
ShoppyBag has been the subject of complaints about deceptive email practices where users have not been aware that they are sending invitations to their friends as they are signing up.
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Item 6 in the Terms of Services states:
"YOU CONSENT TO RECEIVE COMMERCIAL E-MAIL MESSAGES FROM SHOPPYBAG AND ITS AFFILIATES, AND ACKNOWLEDGE AND AGREE THAT YOUR EMAIL ADDRESSES AND OTHER PERSONAL INFORMATION MAY BE USED BY SHOPPYBAG FOR THE PURPOSE OF INITIATING COMMERCIAL E-MAIL MESSAGES."