The military reference - the "snap count" was affectionately adopted by the American military during the cold war to describe the retaliatory chain of events that take place in the event of a nuclear attack on the United States. So if the Soviet Union launched its missiles, the "snap count" referred to the scripted, automated steps taken by the military machine to ensure a healthy mutual destruction of our attackers.
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SNAPCOUNT is a method used in American football to start a play. It involves the quarterback calling out signals and the offensive line reacting to those signals by snapping the ball to start the play. The timing and coordination of the snap count are crucial for the success of the play.