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The lion mark was developed in 1988 British Toy & Hobby Association as a symbol of toy safety and quality for the consumer. For a toy to display the Lion Mark, the supplier has signed a strict Code of Practice, (the BATR Code is based on this same document), which, as well as covering toy safety matters, demands the highest standards of ethics in advertising.

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Child Friendly

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15y ago
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safe for children

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3y ago
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Q: What does a lion inside a triangle mean on toys?
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