(From my guess)Its like the weirdest hug ever! Its when your hugging and your cheeks are pressed together.
Its one of those hugs where you make a last decision to change the side you hug on and end up on the same side as the other person, but it would be too awkward to cage position again so your stuck there...well that's how I see it some people like those hugs but I find them weird!
(Or) its a culture thing where the person feels really close to you with some other meaning.
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A cheek-to-cheek hug typically signifies a warm and friendly greeting between friends or acquaintances. It conveys a sense of familiarity and affection, but is not as intimate as a full hug. The act of touching cheeks can also symbolize a sense of closeness and connection between individuals.
To comfort, Show friendship, Show love, Show happiness or to show somone that you missed them