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. Broad Dimensions of Service Quality:
n Reliability - perform promised service dependably and accurately
n Responsiveness - willingness/readiness to provide prompt service
n Competence - possess knowledge and skill to perform the service
n Access - approachability and ease of contact of service personnel
n Courtesy - politeness, consideration, and friendliness of service personnel
n Communication - keeping customers informed; listening to customers
n Credibility - trustworthy, believable, honest
n Security - freedom from danger, risk, or doubt
n Understanding/knowing customer - knowing customer's needs
n Tangibles - physical evidence of service
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Dimensions of service quality?
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