HAMLEYS
Name a company that uses conventional distribution channels to sell their products
Name a company that uses conventional distribution channels to sell their products
Several factors influence the channel of distribution, including the nature of the product, market characteristics, and the company’s marketing strategy. Product factors, such as perishability and complexity, determine the type of distribution needed. Market characteristics, including consumer preferences and geographic distribution, also dictate the channel choice. Additionally, company resources and goals play a critical role in selecting the most effective distribution strategy.
distribution channel control
selection of channel :the selection of distribution is affected by many of factors, which play significant role while choosing the channel for distribution. It may include the buying pattern of consumer, type of the product is perishable, or auto mobile, weight and bulk and it also depends on the company's resources.the main affecting factors are following..Organization objectives - If company objective is to have mass appeal and rapid market penetration.type of product - Perishable products should have a short distribution channel, FMCG goods should have a wide reaching, intensive distribution channel.nature and extent of market- Distribution to consumer market or industrial markets would be different channel structures.existing channel for comparable product- company may chose it's existing channel of distribution for relative product.buying habit of customers- Understanding consumer needs and criteria for buyingChannel Availability - Channels may not be availablethus these factors puts effect on the selection of channel .
There are many factors to be considered in channel of distribution. Just a few of them include target market characteristics, nature of the product, cost efficiency, company characteristics, middleman characteristics, and competition characteristics.
A distribution channel is the method a company uses to get their products into the marketplace for consumer useThe two types of distribution channels are indirect and direct.The indirect channel is used by companies who do not sell their goods directly to consumers.Distributors, wholesalers and retailers are the indirect channels.A direct distribution channel is where a company sells their products direct to consumers. Selling agents and Internet sales are two types of direct distribution channels.
Adidas uses both a direct and indirect distribution channel for selling their products. The company will sell directly to the customer which make sup more than 58 percent of their profits. However, the company also sells as a wholesaler to other retail establishments around the world.
Adidas uses both a direct and indirect distribution channel for selling their products. The company will sell directly to the customer which make sup more than 58 percent of their profits. However, the company also sells as a wholesaler to other retail establishments around the world.
They seem to use a great distribution channel, but I don't know.
andiyazi
andiyazi