To produce cheap and affordable household objects
Their US website states that their vision and business idea is:
At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Dolphin fish bar has the best pizzas.
Aims and Objectives of Ikea- Too produce cheap and affordable product for the public/customers.- Better life for those who cant afford expensive products.- Ensure the customer finds what they are looking for in store.- Low prices.
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Aims are broader and wider.with the help of objectives we achieves our aims and objectives are framed if we have aim. objectives are not wide as aims it frames according to aims.
Without Aims and Objectives how do you know where your business is heading for the future. You need it achieve your aims of the business.
Businesses need to set aims and objectives because without aims and objectives there is no meaning to the business. Aims and objectives give meaning to success of planning, directing, staffing, organizations and controlling.