This general tendency toward rising distribution costs and declining prices paid to farmers, is borne out by a report of costs in the milk business in Milwaukee .8 This revealed that beginning with 1923, when the farmer received 58.1 cents of the consumer's milk dollar, his share shrank consistently down to 1934, when he received 46.8 cents. During this same period the retail price of milk declined from 10.5 cents to 9.5 cents but the distributor's gross margin increased from 4.4 cents to 5 cents. http://www.oldandsold.com/articles11/distribution-5.shtml
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In 1937, milk cost 50 cents per gallon. Today, a gallon of milk can cost up to four dollars or more.