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“Even strong American brands like Motorola are falsely believed to be Japanese,” said Jesse Chen, GenX2Z practice lead, “probably because the name sounds Japanese.” Forty two percent of students surveyed thought Motorola was Japanese compared to 37.9 percent who said it was American. reference: http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1258

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15y ago

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