That was the Sears house brand, and basically a "knock off" of the Winchester Model 94 lever action rifle, made for Sears by Winchester.
i.e. the Sears Ted Williams Model 100, was in reality a re-badged Winchester Model 94, and was manufactured in USA by Winchester.
So it is of high quality, just lacks the Winchester logo
If you're smart and shop around, you can basically get that Model 100 for a fraction of the Winchester version, and have the same darn gun for less money.
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