It used to be that making money on YouTube was as simple as uploading fantastic material, getting millions of views, and receiving a cut of the advertising revenue. Content makers now have a variety of options for monetizing their work. This can include corporate sponsorships from a large brand, fan fundraising, or item sales, in addition to advertising.
Google Ads
Joining the YouTube Partner programme is the first step toward making money on YouTube. Content providers benefit from the partnership since they have access to unique resources, such as the option to monetize their films through Google Adsense. Content creators must have at least 1,000 subscribers and 4,000 hours of viewing time in the last 12-month period to qualify. 1
Pre-roll, display, and other ad formats are used by YouTube to monetize videos. Advertisers are compensated based on the number of clicks and impressions received. YouTube keeps 45 percent of the money and distributes 55 percent to the content producer. 2 Advertising guidelines must be followed by content authors. Ads will not be put against content that involves foul language, adult content, violence, or other topics. This could involve a discussion on current events that are considered sensitive.
Sponsorship of a brand
Brand sponsorship, often known as "influencer marketing" in the digital marketing field, is a lucrative form of advertising. A firm will pay a content creator to use a video to advertise a brand or product. Michelle Phan, for example, grabbed the attention of cosmetics giant Lancôme early in her YouTube career with her popular make-up videos.
Fan Funding
Channel memberships are another common approach to monetize a channel. Fans and followers pay a monthly subscription fee in exchange for supplementary content including badges, emoticons, exclusive videos, live chats, and other items. This monetization function is available to YouTube partners who have reached 1,000 subscribers. Video artists can also use third-party platforms like Patreon to monetise their fan base through monthly memberships. From audience support, top video creators can earn up to $40,000 every month.
Sales of Merchandise
By enabling this option in their accounts, YouTube partners can sell up to 12 items of stuff to their audience. Jeffree Starr has made a fortune off of his fans' purchases of lipstick, highlighters, and eye shadow palettes.
Best Practices for YouTube
Creators should adopt recognised YouTube best practises to boost their chances of garnering a significant following. Creating rich, engaging content is one of the most basic best practises. Viewers come to YouTube to be entertained or to find a solution to a problem they are having. It's more probable that the video will be viewed and shared if you create exceptional material.
Another option for content providers to enhance audience is to optimise their videos for YouTube search. This includes using the Google keyword planner to uncover terms that a lot of people search for and including those keywords into the YouTube video page's description and tags. Another common technique to drive additional traffic to a YouTube video is to promote it on social media and through paid media advertising.
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You can make quite a bit of money off of YouTube with 700,000 video views. However, you will only make money if you sign up for the YouTube Partner Program/Enable Monetization on your videos. The pay per view on videos may also differ between users, and the type of advertisements displayed may also affect your pay so an exact price cannot be given, but let's just say that 700,000 views will get you quite a bit of money if done properly.
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You don't have to pay for an account or to watch most videos. Youtube has however started some "rental" services available in the united states where you pay for temporary access to some downloads.