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How does product advertising differ from institutional advertising under what conditions will they be used?How does product advertising differ from institutional advertising under what conditions will they be used?
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It's the difference between advertising a product that is used nationwide and a product that is used locally. For example, Coca-cola is used nationwide, therefore it has national advertising. If there is a small local restaurant that serves Coca-cola and is not part of a chain (such as McDonald's), that restaurant will probably only have local advertising. Not too many people are going to travel cross country to eat at that restaurant, but, the locals might do so with a good advertising campaign.
There are many forms of targeted advertising. Here are a few: Banner Advertising, Product, Outdoor, Email, online, or point-of-purchase advertising techniques can be used to target specific groups or individuals.
Support Media Advertising means the advertising media used to reinforce messages sent to receivers/ audience/markets through other more effective and dominant and more traditional media. Usually outdoor advertising is called support media advertising. There are different medium used for advertising in which outdoor advertising is important. Billboards, transit ads, promotional products, sky advertising, yellow pages advertisement, advertising used in movie theaters, advertising in trains etc. are the example of support media advertising. It lets any company to gain awareness and exposure.