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How might Quality Management practice different between a firm that might be characterized as market driven and one that might be called marketing driven?
Wiki User
∙ 15y ago
Well ask a more confusing question why don't ya! Here's the answer though. Quality management practice would differentiate in this way: A market driven company is aiming at providing a service or product with the knowledge that it will be needed by the public with the sole intention of revenue. Thus, they're likely to overlook the fine details and go for mass production. Marketing driven is a description of an intent to provide a given product/service an advertisement that will entise a person into the purchase of it. So, in the advertisement they'll probably be careful about what they claim, and try to show quality representations/uses of whatever they're doing. Ok, I answered this quesion, and I'm doubtful anyone will ever read this because who is going to ask this question? If you do, wow...Hope this helps you:)
Wiki User
∙ 15y ago
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