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How is the study of consmer behavior useful for marketers?

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15y ago

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Why do marketers study consumer behavior?

Marketers study consumer behavior to understand why people make certain decisions when it comes to purchasing products or services. By understanding consumer behavior, marketers can tailor their strategies to better meet the needs and preferences of their target audience, ultimately leading to more successful marketing campaigns. This knowledge allows marketers to anticipate trends, create effective messaging, and build stronger relationships with customers.


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