You can't, in June 2010 the FDA (I believe it was FDA) ruled cigarette companies can no longer offer merchandise in exchange for upc's from packs, or any other incentive that would encourage people to smoke.
It would seem that offering people coupons for cigarettes in exchange for the proofs of purchases from their already bought cigarettes encourages nonsmokers to start, that's American bureaucracy for you.
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How do I get coupons of VS Cig's? I have tried many others that are cheaper but I end up choughing so bad. I know smoking is not good for one but I am 63 and smoked since I was 14 but with the price and taxes it is killing me. Sincerely, Judy Rodgers 850-765-2848 or email me at judy32311@comcast.net