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How does Stihl's choice of distribution channels and advertisements contribute to its differentition strategy?
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What are distribution channel?
Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.
Effects of advertising on consumers choice?
Advertising affects consumers choice. The advertising creates a feel or desire in consumers to sway their opinion toward the product.
Will a prime-time television slot always guarantee an advertiser the best results in selling a product?
When it comes to any type of advertisement you have to keep in mind the demographic of people that you are marketing your product to. For instance, if I were selling a new line of golf clubs my best bet would be to advertise on a golf channel, or at least some sports channel. This makes sense because the majority of people who watch the Big Bang Theory probably don't play golf, but those that watch the golf channel probably do have an intrest in playing. Remember that prime time slots are filled with shows that appeal to the majority of everyday people, so if a product appeals to a large variety of people then a primetime slot may be the best choice. I hope this helps.
Is marriage an individual choice?
Marriage is an individual choice in many countries like the United States. In some countries like Egypt, India, and many Arabic nations, marriage is arranged by parents or family rather than by an individual's choice.
What channel is breaking Benjamin on for music choice?
Music Choice Rock channel.
What channel is the people's choice awards?
channel 30
What channel is the teen choice awards?
its on channel 11
What channel is the Kid's Choice Awards on?
The Kids Choice Awards Are On Nickelodeon
What channel is thepeople's choice award on?
cbs
What channel are the 2009 kids choice awards on?
On Nickelodeon
What sky channel is the kids choice awards on?
28
What channnel is the teen choice award?
It is on the channel FOX
What choice is not a factor of 15?
what are the choices
When will the Teen choice awards be aired in the UK and on what channel?
This Sunday at 11:00 PM on channel 13.
When and what channel will the teen choice awards 2013 be on in the UK?
The Teen Choice Awards will be shown on Viva in the UK.
What channel is the red carpet for the Teen Choice Awards?
27
