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The main types of shopping are as follows:
Online Shopping
The activity of purchasing goods or services online through e-commerce websites or mobile applications. This includes online shopping on e-commerce platforms, brand official websites, and various shopping apps.
Offline Shopping
The traditional way of selecting and purchasing goods on-site in offline places such as physical stores, supermarkets, and specialty stores. Consumers can personally view and touch the goods and complete the payment on the spot.
Remote Shopping
Off-site shopping behavior through telephone, fax, mail, etc. This method is common in channels such as TV shopping channels and mail order catalogs.
Social Commerce
Combined with social media platforms, the use of online social relationships to recommend, share, discuss and purchase goods. Such as WeChat applet shopping, social network e-commerce, etc.
Mobile Shopping
Online shopping behavior using mobile devices such as smartphones and tablets. Combined with technologies such as mobile apps and mobile payments, consumers can complete shopping anytime, anywhere.
Omni-channel Shopping
Integrate multiple online and offline shopping channels to provide consumers with a seamless and consistent omni-channel shopping experience. Such as online ordering in physical stores, online reservation and offline pickup, etc.
Representative websites include: Amazon, Nike, WeeReplica, etc.
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