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what is diversity of consumer behaviour?

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14y ago
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7mo ago

Consumer behavior diversity refers to the variations in how different consumers make purchases and interact with products or services. Factors such as culture, Demographics, personal preferences, and past experiences all influence consumer behavior, leading to a rich tapestry of buying habits and decision-making processes across different individuals and market segments. Understanding and catering to this diversity is key for businesses to effectively target and engage with their target audience.

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