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what is diversity of consumer behaviour?

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What are the disciplines that contributed to consumer behavior as a subject of study?

Psychology, sociology, anthropology, and economics have all contributed to the study of consumer behavior. These disciplines provide insights into how individuals make purchasing decisions, the influences that shape consumer preferences, and the societal and cultural factors that impact consumer behavior.


Why should a consumer study Consumer behavior?

Studying consumer behavior can help consumers make more informed purchasing decisions, understand their own consumption patterns, resist manipulative marketing tactics, and ultimately improve their overall well-being and satisfaction with their purchases.


What is the meaning of consumer behavior perception?

Consumer behavior is one of the topic that marketer uses to better understanding of consumer on how their behavior react when come to buying decisions. Perception is how one view under the influence of past experience, personal opinon


What is overt consumer behavior?

Overt consumer behavior refers to observable actions or activities that consumers engage in when making purchasing decisions, such as researching products, visiting stores, comparing prices, and ultimately making a purchase. This behavior can provide valuable insights into consumer preferences, motivations, and decision-making processes for businesses.


What are interpersonal determinants of consumer behavior?

Interpersonal determinants are determinants consumers place on products. A consumer may link emotions to some products. Emotional buying is an interpersonal determinant of consumer buying behavior.

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Why is consumer behavior an important in business education?

We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.


Why is consumer behavior an important course in business education?

We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.