If it carries a Visa or MasterCard logo on the front, it should be acceptable online. Different stores and companies will have different policies, so check the store's online policy if you're not sure.
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Depends on the gift cards but most firms that have online shopping websites allow you to use the gift card online. A good example of this is Chapters Indigo. Their gift card has a scratch-able strip in the back that gives you a code you can use for online purchases.