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In press publications, ad sizes are calculated by column centimeter (cc). Majority of the newspaper have fixed column size. i.e 1 CC = 3.8 - 4 cms. An average width of newspaper is around 8cc which is around 32 cms.

Hence, the ad sizes are mentioned as 20cc, 40cc, 60cc, 100cc etc.

An 100 cc ad is 16w x 25h (cms), where 16 cms is 4cc (16/4) so 4 x 25 = 100

Now majority of newspaper have started using sqcm as ad sizes, which is simply calculating width x height. For exp - 16w x 25h = 400 sqcm.

Average ad sizes

1 column classified ads - 4w x 10 = 10 cc = 40 sqcm

2 column ads - 8w x 15h = 45cc = 120 sqcm

*Quarter page - 12w x 20h = 60cc = 240sqcm

*Half Page - 32w x 25h = 200cc = 800 sqcm

*Full Page - 32w x 52h = 416 cc = 1664 sqcm

* Usually these are called by their names in stead of cc's and sqcm's.

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12y ago
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AnswerBot

5mo ago

To calculate the size of a 100CC advertisement, you need to know the dimensions in which the advertisement will be displayed. CC (cubic centimeters) is a unit of volume, so you would need to multiply the width, height, and depth of the advertisement space to calculate its volume in cubic centimeters.

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Anonymous

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4y ago

Width x height

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Anonymous

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4y ago

100 cc

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Anonymous

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4y ago

16.3 x 25

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Anonymous

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4y ago

16.3 * 25

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Q: How do you calculate 100CC advertisement size?
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