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The scales at which economies perform and the reach the players in a market have are been constantly challenged and consequently stretched. The complexity has been rising since the Industrial Revolution at a considerable speed. Such advances have made common law principle of Caveat Emptor obsolete in today's market condition.

Today's market is highly competitive, with huge product diversification. The large variety of goods and services on offer along with aggressive marketing strategies make the customer very vulnerable to exploitation and misrepresentation. The customer cannot be expected to forsee all the possible problems, implications, defects, etc. in the goods or services being offered.

Such circumstances have made it essential for the modern State to intervene and assure the welfare and protection of consumers.

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