That's a huge question with a ton of answers. Some examples are current fashion trends, current entertainment interests (video games, movies), celebrities have influences on what's popular, poverty levels can affect $$$ companies make. Those are just a few.
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"The white label on most products allows stores and companies to put their own brand on a particular item, and market that item to consumers who are unaware of the difference."
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Answerthere are several factors to look at. The primary one would be market share of the company relative to others that provide the same service or would be considered as substitutes belonging to the same industry. If the company is a market leader, it would look at those companies coming in second, third, and fourth and so on. Brand perception and awareness can be assessed using customer surveys. Competitors should also be identified at inception, the company should have an aggressive strategy that identifies other companies that may be competition in the future. who are the up and comers? which companies are engaged in aggressive advertising? which have a unique product or attention catching brand?
This is like asking, how long is a piece of string? There are more brands than can be counted. This is because the factories in the east that produce mass production instruments often change name, and will label the same instrument with different labels depending on which market it is going to. Then there are the individual luthiers, small companies, large companies, toy shops hobbiests. The answer to this therefore would have to be infinite.