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Filtering is the deliberate manipulation of information to make it appear more favorable to the receiver.

For instance, If an elderly widow loves animals, presenting her the value of contibuting to a specific charity to help finance rescue sheleters for animals rather than explaining its more global mission may be a good example of filtering in communication. To the extreme, this is what "spin doctors" do.

Most of us filter our communication with others simply in presenting the message in ways we believe the receiver will best understand.

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