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The audience can see images that provide the story's context.

The images presented can also reflect a distorted view of a news story and affect public opinion in whatever way the presenter of the story desires.

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Explain McLuhan's The medium is the message?

McLuhan's concept of "the medium is the message" suggests that the form of a medium (such as TV or radio) has a greater impact on society and individuals than the content it carries. He believed that the way information is transmitted influences how it is perceived and understood, shaping our culture and behaviors.


Which is an example of a non-print medium?

An example of a non-print medium is television. Television conveys information and entertainment through audiovisual content rather than printed text.


What factor helped Frito-lay to decide on TV as a medium for its promotional message?

Frito-Lay likely chose TV as a medium for its promotional message due to its wide reach and ability to target specific demographics through programming selection. TV also offers visual and auditory stimulation, allowing for impactful storytelling and brand recognition. Additionally, TV advertising provides opportunities for repeated exposure to the message, reinforcing brand awareness among consumers.


What do you mean by wrong choice of medium in communication?

Choosing the wrong medium in communication refers to using a method of communication that is not effective for the message being conveyed or the audience receiving it. For example, sending a detailed report via text message may not be the best choice as it could lead to misunderstandings or be too difficult to consume in that format. It's important to select the appropriate medium based on the message, audience, and desired outcome.


Is a message called a medium?

No. A medium is a means of transmitting a message, for example sending news by radio or printing news in a newspaper. Marshall McLuhan made a play on words when he wrote, "The medium is the message." He was trying to jog people's thinking, like saying "black is white."


What is a example of a nonprint medium?

A nonprint medium is any form of communication that does not involve printed materials. Examples include television, radio, film, and digital media.


What is one example of a medium?

means of communication internet A half cooked steak.


What effect does a medium have on the message it carries?

the medium soon become part of the message


Difference between print media and redio?

Print media is 'passive*'; 'reach**' medium. Radio is 'intrusive***'; 'frequency****' medium. * Passive media: requires interest of viewer in order to have message create impact. Other passive media example: magazines; internet ** Reach media: return for advertising dollar investment mostly from getting advt. message to larger numbers of market, one time. Other Reach media example: TV *** Intrusive media: target market listeners' forced to be exposed to advt. message, as long as listener is tuned to the station/s selected to advertise with. Other Intrusive media example/s: bus boards; billboards; TV; transit bench seats; specific internet sites **** Frequency media: return for advetising dollar investment mostly from 'pounding' advt. message to smaller target group of market, repeatedly. Other Frequency media example: billboard; bus board; transit bench seats Want more info on this was-this-a-serious-question? edutainer


What is web media?

"The medium is the message," is Marshall McLuhan's most frequently quoted and least understood mantra. It basically means: The fact that we watch television AT ALL affects us more profoundly than any single piece of "content" we watch on television. Each communications medium has its own inherent characteristics and ways of impacting people, regardless of the "content" sent via that medium. And the web is a communications medium.


What are the components of media?

The components of media typically include the message or content being communicated, the medium or channel through which it is transmitted (e.g., TV, radio, internet), the sender or source of the message, the receiver or audience that receives the message, and the feedback or response generated by the audience.


Does the medium of the work reflect that message?

The medium of a work can contribute to reflecting its message by enhancing the content and engaging the audience in a more impactful way. For example, a film about environmental conservation may use powerful visuals to emphasize the importance of protecting nature. The medium can help convey the message more effectively by leveraging its unique characteristics.