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The brand W hotel is a subsidiary of Starwood Hotels which also operates Westin, Sheraton, St. Regis and a few smaller niche brands. W Hotels have a service policy entitled Whatever/Whenever. Which means whatever you want, whenever you want it, as long as it's not illegal, immoral or just plain wrong. However, W does not stand for this, in fact the W does not stand for any one thing in particular but they do incorporate the W into many hotel amenities and its service culture. For example the restrooms are entitled WC's and the pool is referred to as WET, they encourage staff to exude a "whimsical" demeanor and to "wow" guests.
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