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Well The advantages are:

1) Targeting vast Indian market which is somehow cricket phoelic.

2) Cheap sponsorship available due to comparative Dollar Rs relation.

3) Spending less on media as the matches provide enough advertisements to the customer.

Now, the disadvantages:

1) Indian politics, which has many loopholes and thus hard to access.

2) Indian and international Mafia having hold on the sponsorship of matches, makes it further difficult.

3) Corrupt government officials make the entry to Indian market further difficult due to bribes etc.

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7y ago

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