Two of the ones I recall being quite common in yellow, were the VW beetle, and the little Renault 4, particularly the 4 van. There were quite a lot of mini's too, although the colour was called bronze yellow, and was a bit "orangey"!
Probably all the car makers had a yellow choice, but didn't sell too many.
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Yes, very popular.
EDSEL
Cars such as the Mustang, Camero were very popular. Any mid sized 2 door was popular, and 2 door hardtops even more so. The larger the V8 engine the better. 4 door cars, pickups, and compact cars were not popular. The exception was the VW Beetle which was popular.
cars
The 1960s were a huge decade for cars. Some of the more popular cars were the Chevy Camaro, Ford Mustang, and Dodge Charger. Near the end of the decade with the hippie movement, Volkswagens became increasingly popular.