Originally these sold at Wal Mart for about $16.00 but they don't make them anymore. I have seen them sell on Ebay used for anywhere from $45 to $100 each. I have 5 of them I bought them 20 years ago. They are my favorite poles. 33 inches easy to toss in the car and go. Great for small paddle type boats or easy to store in your boat. The stainless steel pole takes a ton of abuse and they last forever. The reels are nothing to brag about but mine have lasted 20 years 2 of them I replaced with a little better reel. The handle broke on one reel about a month ago. I figure 20 years of use and abuse on that little reel before it broke, I am pretty sure I got my moneys worth out of it.