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To tell you the truth, I have never heard of a SWOT analysis being used in identfy applications for a particular business area. This because first, the application itself is typically not that detailed. Much if this information would have to be provided by the applicant. This is attempted through an interview and not an application. In addition, you know that the application is rarely a perfect reality of the applicant. It's more a perception that is created by the applicant. To identify strengths, weakness, opportunities, and threats - to me - is not really feasible through this type of process especially on the front end. It might be somewhat beneficial after the individual has been with the organization for a length of time. Where it might have some worth, is to do a SWOT on the area or division, and use that information to choose an individual who is felt to be the best fit as a result of that analysis. In other words, "we need an individual with these strengths to match the strengths of the organization. These are our weaknesses. Who would be the best fit to limit these weaknesses or changing them to strengths." You can get the drift of where I am going with this. Still, within the application process, while there may be some possibilities of a SWOT analysis, there are better methods particular to the application process.

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Q: How might managers use SWOT analysis to identify new applications for electronics commerce in their strategic business units?
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