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No. Names, titles, slogans, and common words/phrases are not eligible for copyright protection. In many cases however they are registered as trademarks.

A trademark is established by using it in trade. If you can establish that you were using the slogan first. you could sue McDonald's for damages - provided that you were using it for a similar type of business. For instance, for many year, Cadillac's ad's said "The Standard of the World". If you were marketing Eberhard Faber pencils and I were marketing french fries, we could each adopt "Standard of the World" as a slogan, because those three products are completely unrelated.

I don't know which slogan of McDonald's you are referring to. You can do a search on it at the US Patent and Trademark website (WWW.USPTO.GOV) to see if it is registered in the area of commerce that you're interested in.

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12y ago

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