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Identify the target audience, establish goals and objectives and developing a compelling message are some of the steps in developing effective marketing communication. Selecting the communication channel is the other step.

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What are the steps involved in developing marketing information system?

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View the marketing plan as a set of objectives. View the marketing strategies as the 'road map' to achieving the objectives. View marketing tactics as the steps to take in implementing the strategies.


How effective is internet marketing online?

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