FALSE IMAGE APPEAL promises a better and more successful in life for those who will use the products.
the promise of what owning stuff represents apexx :)It is the job of a well made advertisement to appeal to a particular person or group. The more entertaining, exciting, or sexy a advertisement is, the more likely the viewer will become a buyer to reflect that image of themselves through the use of the particular product/service advertised.
the impact of branch image and advertisement on consumer buying behavior
Advertisement helps in creating awareness about a brand. It helps in creating a brand image,by depicting the characteristics of the brand ,how it is different from the competitor(that is Point of parity and Point of Difference),benefits,reinforcing,revitalizing the brand. All these thing help in creating a image of the brand and if it is good then it leads to Brand loyality
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False image appeal is when a viewer is essentially tricked into thinking a product will give you results that you see. An example would be mascara product commercials; most of the time the actors are wearing false eyelashes instead of the mascara being advertised.
FALSE IMAGE APPEAL promises a better and more successful in life for those who will use the products.
FALSE IMAGE APPEAL promises a better and more successful in life for those who will use the products.
Some examples of the appeal technique used to lure customers are bandwagon appeal, snob appeal, testimony appeal, false-image appeal, humor appeal, reward appeal, and scientific evidence appeal.
rule of 3 eg: grace space pace command eg: you can do it! rhyme alliteration use product name
the promise of what owning stuff represents apexx :)It is the job of a well made advertisement to appeal to a particular person or group. The more entertaining, exciting, or sexy a advertisement is, the more likely the viewer will become a buyer to reflect that image of themselves through the use of the particular product/service advertised.
This image is an example of an appeal to pathos because it evokes an emotional response by showing a child with a sad expression and in a vulnerable situation, which aims to evoke feelings of empathy and compassion in the viewer. It appeals to the audience's emotions rather than logic or reason to persuade them.
The image uses emotional appeal by showing a heartwarming family scene that encourages viewers to feel a sense of love, connection, and happiness.
The presence of a celebrity
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the impact of branch image and advertisement on consumer buying behavior
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