0
Still curious? Ask our experts.
Chat with our AI personalities
Rene
Blake
JudyAdd your answer:
Earn +20 pts
What is marketing mix And seven p's of marketing?
The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.
What are the 4 Ps of marketing?
The 4 Ps of marketing are Product, Price, Place, and Promotion. The pricing and the Place (making a product available) will affect the sales even if a person sees the benefit of having the product.
What are the 4 PS and 2 Cs of Marketing?
4 P's: Product, Promotion, Pricing, Place 2 C's Competition and Consumer
What is the marketing mix?
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
What are the four PS of marketing?
Price is perhaps the most important of the four Ps (product, promotion, and place being the others) of marketing.
