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Subway has promoted it's products mainly through radio and television media. They have added value awareness to their products by displaying the health benefits of eating at their establishments opposed to other fast food restaurants. They have achieved this by featuring actual customers with before and after photos of weight loss as well as nutritional information compared to other fast food Sandwiches.

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Q: How does Subway promote its products?
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Related questions

What type of market structure is subway?

Subway's market structure is a monopolistic competition. Subway competes in its industry in terms of similar price points for its products along with having similar products.


Why is Jared the spokesperson for Subway?

Jared became the spokesperson for Subway when he lost a tremendous amount of weight by just eating the Subway turkey type sandwich. It was such a inspirational story that Subway decided to hire him to promote their product line. This is a true story.


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Some of the benefits of using a Subway card including being made eligible for certain special offers from Subway and becoming a member with access to the Subway Rewards program. One can earn points for using their Subway card to purchase Subway items. These points can be put towards the future redeeming of Subway products at Subway stores that participate.


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