What is hunter mentality as it relates to sales?

Answer 1

A hunter mentality means you focus on generating and developing new leads. This would be finding new prospects, developing or rekindling cold prospects, or expanding into new marketplaces entirely. In short, like a "hunter" you go out and find "food."

The opposite of a hunter mentality is a farmer mentality. A farmer expands and cultivates existing business. For example, your company and product are already accepted in the marketplace, make sales based on referrals, sell to warm leads (or leads who contact you), and expand business with your existing clients.