It DID win The Alamo. In fact, it became such a massacre (all 189 colonists were killed) that thousands of volunteers from southern states became so enraged that they helped Texas win its independence war against Mexico.
If Mexican president Santa Anna hadn't slaughtered all those colonists, opting to have them arrested instead, he would have prevented the massive wave of supporters to the Texan cause, eventually allowing Mexico to reclaim its lost territory.
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The Battle of the Alamo was won by Mexico, but the War for Texas Independence was won by Texas and San Jacinto.
Santa Anna won the battle of the Alamo.
Sam Houston's army at the Battle of San Jacinto, the battle which won Texas indepedence from Mexico.
Texas lost the Battle of the Alamo.
Mexicans won